Pepsi Super Bowl Ad Invokes Old Racist Motifs

Pepsi waded into the waters of tired racist motifs during one of their Pepsi Max commercials during the Super Bowl last night.

The one commercial shows a Black male, who attempts to consume items that his Black female companion had obviously instructed him not to have.  She then engages in a number of acts to demonstrate that shes the boss.  At the end of the commercial, they both are sitting on a park bench in which the Black male looks interested at a White female in which the Black woman throws a can of Pepsi Max at the male but misses and hits the White woman.

Thus the commercial presents the following:

1) Stereotypical domineering Black woman

2) Emasculated Black man who is punked by Black woman

3) Black man lusts over White woman

4) Helpless White woman becomes victim of violence from a Black

Mind you, this was all projected on the most watched television time of the year in America, which coincides with Black History Month.

Pepsi should be ashamed of itself and should apologize for this BS.

DawudWalid

Dawud Walid is currently the Executive Director of the Michigan chapter of the Council on American-Islamic Relations (CAIR-MI), which is a chapter of America's largest advocacy and civil liberties organization for American Muslims and is a member of the Michigan Muslim Community Council (MMCC) Imams Committee. Walid has been interviewed and quoted in approximately 150 media outlets ranging from the New York Times, Wall St Journal, National Public Radio, CNN, BBC, FOX News and Al-Jazeera. Furthermore, Walid was a political blogger for the Detroit News from January 2014 to January 2016, has had essays published in the 2012 book All-American: 45 American Men on Being Muslim, the 2014 book Qur'an in Conversation and was quoted as an expert in 13 additional books and academic dissertations. He was also a featured character in the 2013 HBO documentary "The Education of Mohammad Hussein." Walid has lectured at over 50 institutions of higher learning about Islam, interfaith dialogue and social justice including at Harvard University, DePaul University and the University of the Virgin Islands - St. Thomas and St. Croix campuses as well as spoken at the 2008 and 2011 Congressional Black Caucus Conventions alongside prominent speakers such as the Rev. Jesse Jackson and Congressman Keith Ellison. In 2008, Walid delivered the closing benediction at the historic 52nd Michigan Electoral College in the Michigan State Senate chambers and gave the Baccalaureate speech for graduates of the prestigious Cranbrook-Kingswood Academy located in Bloomfield Hills, Michigan. Walid was also a featured speaker at the 2009 and 2010 Malian Peace and Tolerance Conferences at the University of Bamako in Mali, West Africa. He has also given testimony at hearings and briefings in front of Michigan state legislators and U.S. congressional representatives, including speaking before members of the Congressional Hispanic Caucus in Washington, D.C. Walid has studied under qualified scholars the disciplines of Arabic grammar and morphology, foundations of Islamic jurisprudence, sciences of the exegesis of the Qur’an, and Islamic history during the era of Prophet Muhammad through the governments of the first 5 caliphs. He previously served as an imam at Masjid Wali Muhammad in Detroit and the Bosnian American Islamic Center in Hamtramck, Michigan, and continues to deliver sermons and lectures at Islamic centers across the United States and Canada. Walid was a 2011 - 2012 fellow of the University of Southern California (USC) American Muslim Civil Leadership Institute (AMCLI) and a 2014 - 2015 fellow of the Wayne State Law School Detroit Action Equity Lab (DEAL). Walid served in the United States Navy under honorable conditions earning two United States Navy & Marine Corp Achievement medals while deployed abroad. He has also received awards of recognition from the city councils of Detroit and Hamtramck and from the Mayor of Lansing as well as a number of other religious and community organizations.

7 Comments

  1. This was not a racist commercial. If the reality hurts, change it; stop screaming “RACIST”!! I have lived in north and sub-Saharan Africa, and have not experienced the level of tangible hatred from blacks that I do being a white male in this country. As a matter of fact, I didn’t feel it at all, as I always try to interact with others with politeness and respect. What is the problem in this country? My ancestors have been here since before the American Revolution, and none of them ever owned slaves. Is it at all possible in this country for me not to be held personally responsible for slavery?
    Personally, I found all versions of the PepsiMax commercials off-putting …. the amount of personal aggression in this country has reached obscene levels, and these commercials were, in my humble opinion, in bad taste. Thanks for considering my comments.

  2. You folks must sit around all day waiting to be offended so that you can serve us glasses of black whine.

  3. Moderation? You want moderation or do you want the uncomfortable, politically-incorrect truth?

  4. Your a dumb fuck, people like you keep racism alive. The racist whites and gays in America love you, because you are keeping America and the world divided. Get a life and understand the Gay love this stupid divide as they begin to take over.

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